Tobacco Packaging and Product Regulation
"Packaging has become the most prominent form of tobacco marketing in countries such as Canada. Governments are also learning how to use the pack to communicate directly with smokers through large graphic health warnings. My research examines the impact of packaging policies, as well as regulations of the product itself."
Propel affiliated scientist David Hammond works to further the science of tobacco product regulations. His studies in this area have examined:
Hammond is leading a collaborative effort of more than a dozen researchers to examine the effectiveness of health warning and cigarette pack design in seven countries: China, India, Mexico, Bangladesh, South Korea, Germany and the United States. They hope to examine methods for designing effective health warnings, and to produce warnings that can be implemented in each country.
Hammond is also launching two studies in Australia to evaluate the potential impact of the world's first "plain packaging" regulations, to be implemented in 2011.